Growing, growing, not gone.

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“I think we could agree that anyone who’s in the business of predicting the future of journalism is going to get clobbered,” David Carr presents in a nutshell the underlying truth of the industry- that no one is in any position to foretell which direction Journalism will take.

He does assert, however, that despite journalism’s changing nature, the industry is not dying. “Any time digital media get a little money- this is true of Huffington Post, true of Vox Media, this is true of BuzzFeed- what they do is they go out and hire Journalists.”

Many are quick to pronounce journalism a terminally ill case- supposedly no one wants news anymore. Yeah, that’s why Yahoo News has approximately 125,000,000 monthly visitors and Huffington Post has 105,000,000. That’s why, as I write this #ukraine is trending on Twitter.

Maybe not as many pick up the Newspaper on a Sunday while enjoying a cup of coffee, but not as many have that luxury. Lifestyles are changing. Sunday once truly was the day of rest and to work was nearly unheard of. People had time to read the paper. Now, we have to read the news whenever and however we can get it.

Andrew Lack, Carr’s conversation buddy, agrees that Journalism is an evolving industry. “I think old media, new media, those walls are coming down. It’s all storytelling… And in a digital world you consume it differently than we did. My parents consume it differently than I do. This is part of the natural evolution of the great use cases of the technologies of our time…”

Tom Rosenstiel is equally optimistic of Journalism’s future, arguing that the current model is the most beneficial to the audience than its predecessors. Previously, we were force-fed news and information as corporate conglomerate saw fit. We were the proverbial trash can for whatever garbage they threw us. Now, though, the audience has absolute control over what they consume. We are able to access whatever we want whenever we want- and that’s pretty empowering.

Sources

Boston University 2014, NYT’s David Carr on the Future of Journalism, online video, 6 March, Boston University, viewed 15 April 2014, https://www.youtube.com/watch?v=WPlazqH0TdA.

TEDx Talks 2013, The Future of Journalism: Tom Rosenstiel at TEDxAtlanta, online video, 28 May, TEDx, viewed 15 April 2014, https://www.youtube.com/watch?v=RuBE_dP900Y.

 

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7 thoughts on “Growing, growing, not gone.

  1. Nice post Claire. Instead of getting caught up in a panic around the demise of news media, people really need to take a step back and understand that the industry is naturally evolving, just as it has in the past. Yes, many mainstream news organisations are on the decline, but this is simply because they are not doing what their readers want them to do. You say that audiences are ultimately empowered in the new media landscape; if the industry begins to listen to these newly empowered readers, then success should closely follow.

  2. I agree, people in the industry need to stop predicting the future and start responding to the changes that are happening right now. Your references to sites like BuzzFeed and the Huffington Post are good examples of how online news can establish their own niche market quite successfully. There is definitely hope for journalism. I agree with your point about how news media needs to adapt to the lives of consumers rather than the other way around. I thought that was an interesting point. These changes to the profession are definitely empowering audiences that’s for sure.

  3. Hey Claire, I like this post. You’re right, #ukraine is trending, and people are definitely interested in the news. The Sunday paper is dying out too, as you said. Yet, I do think that weekly or monthly newspapers and magazines play a role that current journalism in a daily or hourly format cannot. We need reflection and analyis of news events across a historical, social, and political arc. I’m hoping that news platforms on the internet put their money in for journalists who will investigate a story over one or two weeks — but I doubt that will happen because a journalist producing one lengthy article per week isn’t as valuable as a journalist producing 6 short commentaries per week when there’s a hungry global audience clicking by.

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  5. You make some great points Claire. I am excited about the future of the news media as it embraces the online media form and further integrates video and digital styles of news reporting. The growth of niche markets in online media is also excellent for both consumers and producers of media content. It means that we can access the news that best suits us whilst also examining a wide variety of alternative views that do not conform to the dominant hegemony (i.e. the Murdoch view of the world). I believe the wide variety of views being published in the online media is extremely beneficial for democracy and the broader society. The real challenge then becomes, how media organisations/groups/individuals can project their news through all of the ‘noise’ on the Internet.

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  7. Great discussion on the changing nature of journalism. I think one of the most important points is that change is not a new concept, as you alluded to. This is just a process that has been happening for decades. I particularly liked your examples that illustrate that journalism is not dead. Journalists must simply adapt to this change and listen to their audience in order to thrive. The audience has much more control today and it will be interesting to see what the future holds!

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